S12: Trading with the Enemy

Business History of Modern China

October 10, 2025

I’d like to Buy the World a Coke

Coca Cola Today

Time: Sino-US Rapprochement

  • 1971: People’s Republic of China joins the UN; Republic of China Evicted
  • 1972: Nixon visits China
  • 1966-1976: Cultural Revolution
  • 1978: Normalization of US-China relations; 3rd plenum of the 11th Central Committee and beginning of reform era

Key Questions

  • How did Coca Cola return to China?
  • How did the US and China – once enemies during the Cold War – begin to trade with each other?
  • Was (and is) engagement with China in the U.S. national interest? What role do businesses play?

Recap: Great Leap Backward?

Children in 1959
  • By April 1958: Widespread food shortages and riots
  • By early 1959: Famine spreading nation-wide
  • Result: Worst famine in human history, with excess deaths of between 24 and 30 million

Deeper Debate: Soviet Model in China

The Soviet Union was the early PRC’s most important economic partner – and its most difficult, too.

Canteen of a factory in Anshan, 1957
  • China imported industrial goods from the Soviet Union, exporting raw materials and textiles.
  • China depended on Soviet capital goods for rapid industrialization.
  • China relied on Soviet and Eastern European technical experts due to a shortage of skilled workers.
  • China depended on the Soviet Union for help in reconstructing and developing cities.

Fear of Soviet Chauvinism

Nikita Khrushchev and Chairman Mao in 1959

At the same time, Soviet influence shouldn’t be over-emphasized:

  • State-led industrial development approaches from the Nationalists and Japan were also key.
  • China aimed to maintain some economic ties outside the Soviet bloc.
  • Trade imbalances between China and the Soviet Union: increased Chinese exports and Soviet loans.
  • The Soviet bloc followed the same strategy of heavy industrialization, separating China from more geographically and historically suited economic partners.

Sino-Soviet Split

Chinese exports to and imports from the Soviet Union, 1950–1978 (in US$ million at current prices)

Lesson 1: Self-reliance

Self-reliance to wage the bitter struggle
  • Self-reliance meant avoiding foreign control while adopting technology and learning from other countries’ industrial development.
  • Foreign assistance and advanced technology access as compatible with self-reliance; not the same as complete autarky or import substitution.

Example: Third Front

  • In 1964, the Chinese Communist Party (CCP) supported establishing military industrial complexes in mountain regions to back up coastal front lines.
  • Focused on the southwest, Third Front construction was disrupted in 1966 by the Cultural Revolution, but resumed in 1969 following Sino-Soviet border clashes.
  • Large Great Leap projects were incorporated into construction plans, such as railways and the Gezhouba Dam.

Lesson 2: “To Fall behind is to Be beaten.”

  • Rapid industrialization was needed for China to catch up with advanced nations.
  • The international economic order as exploitative, with developed states dominating less developed ones – a view shaped by China’s historical experiences and Cold War trade controls.
  • The CCP aimed to establish a new international economic order based on “mutual equality and benefit.”

Not Just Autarky: China’s Trade With Japan

China’s bilateral trade with leading trade partners, 1950–1978 (in US$ million at current prices)
  • The China-Japan economic relationship was modest in the 1950s due to Cold War embargoes, but “unofficial” trade agreements were negotiated.
  • Japan’s exports to China shifted from heavy industrial goods to agricultural machinery, textile machinery, light manufactured products, and chemical fertilizer.
  • By 1965, Japan had become China’s largest trade partner, surpassing the Soviet Union; by 1971, it supplied more than 60 percent of China’s total industrial plants and advanced technologies.

Lesson 3: Economic Statecraft

  • CCP foreign economic policy had two main goals: create a fairer economic order for developing countries; use economic policy as a tool of statecraft.
  • Methods included market access, barter trade, and unconditional aid.
  • These methods aimed to counter the US embargo, gain diplomatic recognition, attract developing countries, and differentiate China from the US and Soviet Union.

Trade as a Wedge

China’s trade with Communist and non-Communist countries, 1950–1965 (percentage of China’s total trade) Source: R.L. Price, “International Trade of Communist China, 1950–65,” in Joint Economic Committee of the U.S. Congress (ed.), An Economic Profile of Mainland China (New York, Frederick A. Praeger, 1968), p. 584
  • While US embargo on strategic goods pushed China towards the Soviet Union, China used economic incentives for foreign policy goals.
  • China aimed to disrupt the US-led embargo by incentivizing trade with countries like Britain and Japan, thereby driving a wedge between the US and its allies.

After the Famine, a Thaw

Urban

  • Return of scientific planning
  • Reduction of population, 10 million returned to the countryside
  • Work units strengthened: lifetime employment with benefits, loss of right to change workplace

Rural

  • Restoration of private plots and right to small-scale house-hold production
  • Restoration of work points and rural markets

Divided Leadership

Liu Shaoqi:

  • Cleaning up the mess from the GLF required pragmatic economic policies
  • Material incentives to workers, coordinated development, clear hierarchies of authority
  • Realistic planning by technically skilled experts
  • Mass campaigns cannot be used to accomplish economic goals
  • Economic level returned to 1957 levels of output by 1966

Mao Zedong:

  • Rehabilitation would steer the country away from revolution
  • Campaign against Soviet revisionism under Nikita Khrushchev
  • Increasing reliance on the PLA to achieve political goals

PLA under Lin Biao

“Study Lei Feng” and learn from the PLA

Little Red Book Cover

Lin Biao waving the Little Red Book with Mao Zedong

Mao’s Concerns

Mao Zedong badges
  • Soviet Union, China’s model, evolving from socialism into a form of “state socialism”
  • New exploiting class within the leadership of the party: Technocratic elites, their power based on control of state and collective property
  • Main danger to socialism not from overthrown or external enemies, but from “new bourgeois elements” inside the party
  • “Continuing revolution under the dictatorship of the proletariat”, against “capitalist roaders”

Mao in 1966

Mao Zedong in 1966
  • Alienated from Chinese politics
  • Change of successor: Distrust of Liu Shaoqi and his commitment to revolution
  • Discipline the huge party bureaucracy
  • Expose China’s youth to a revolutionary experience – and raise a generation of revolutionary successors
  • Changes to policy areas: reduce urban-rural inequalities

What Was the Cultural Revolution?

Leadership purge

  • Politburo, standing committee, and depts lost power and ceased to function
  • Central Cultural Revolution Group (CCRG), established by Mao loyalists, to attack party-state
  • Authority based on Mao’s political patronage

Destruction of Leninist party-state

  • Central Committee downsized, gutted, paralyzed
  • Replaced by Central Cultural Revolution Group (CCRG)
  • Replaced by committees merging civilian, military cadres with rebel representatives

Mass insurgency

  • Red Guards
  • Worker Movement

After Sino-Soviet Split, Dual Adversaries

  • “Dual adversary” strategy, struggling against both the “imperialists” (United States) and the “social imperialists” (USSR).
  • Soviet Union: Increase of troops along border, defection of Uyghurs from Xinjiang, thawing of relations with US after Cuban Missile Crisis
  • United States: Taiwan Strait; Vietnam War

Exporting Revolution

  • China aimed to export revolution by supporting communist parties and insurgency movements in Asia, Africa, and Latin America.
  • The 1960s marked a revolutionary phase in China’s foreign policy, with the goal of forming a global united front against the Soviet Union and the United States.

Regional Pariah

  • Relations with neighboring nonaligned states deteriorated during the 1960s.
  • Border war with India in 1962, with Chinese forces achieving significant territorial gains.
  • Anti-Chinese massacre in Indonesia in 1965, with General Suharto accusing China of supporting the Indonesian Communist Party (PKI) and a failed coup in Jakarta. Over a million ethnic Chinese killed.

Mao’s Message in Support of the Afro-American Struggle

I call on the workers, peasants, revolutionary intellectuals, enlightened elements of the bourgeoisie and other enlightened persons of all colors in the world, whether white, black, yellow or brown, to unite to oppose the racial discrimination practiced by U.S. imperialism and support the African Americans in their struggle against racial discrimination. In the final analysis, national struggle is a matter of class struggle. Among the whites in the United States, it is only the reactionary ruling circles who oppress the African American people. They can in no way represent the workers, farmers, revolutionary intellectuals and other enlightened persons who comprise the overwhelming majority of the white people.

Mao’s Message in Support of the Afro-American Struggle, Continued

At present, it is the handful of imperialists headed by the United Slates, and their supporters, the reactionaries in different countries, who are oppressing, committing aggression against and menacing the overwhelming majority of the nations and peoples of the world. We are in the majority and they are in the minority. At most, they make up less than 10 per cent of the 3,000 million population of the world. I am firmly convinced that, with the support of more than 90 per cent of the people of the world, the African Americans will be victorious in their just struggle.

“The Week that Changed the world”

Since 1949, the US saw Communist China as an enemy state. What made both countries reassess their relationship?

Chronology:

  • 1971-04: “Ping Pong diplomacy”
  • 1971-07: Kissinger’s secret trip to China
  • 1971-09: Death of Lin Biao
  • 1972-02: Nixon’s visit to China

Rapprochement: Domestic Motivations

China:

  • Mao’s physical decline: Heart attack in 1972; in poor health and seclusion till end of life; Zhou Enlai: Cancer diagnosis in 1972
  • Needed a political breakthrough to boost domestic credibility and reassert control after the Cultural Revolution.
  • Sought to demonstrate strength against the Soviet Union after border conflicts in 1969.

Nixon:

  • Wanted a diplomatic coup to boost his prospects for the 1972 election.
  • Aimed to position himself as a world leader pursuing peace, amidst the Vietnam War and domestic unrest.

Enemy of My Enemy is My Friend

Nixon meets Mao, 1972
  • Mao Zedong:
    • The Soviet Union as “main contradiction”; America as secondary threat
  • Richard Nixon:
    • Progressive withdrawal of US forces in Vietnam
    • China not as a rogue actor, but in need of being “brought in from the cold” in twilight struggle against Soviet Union

“The Week that Changed the world”: Significance

Richard Nixon eating with Zhou Enlai and Zhang Chunqiao
  • Transformation of China from Communist threat to quasi-ally
  • Security triangle: China as swing player between two superpowers
  • China safe from both US and Soviet attacks

1971: Twin Shocks

Within a month in 1971, Nixon ended two pillars of the Cold War era: isolation from China and fixed exchange rates.

End of China trade embargo

  • Following the US table tennis team’s visit in 1971, Nixon removed trade restrictions with China.
  • Nixon and Kissinger hoped trade would rebuild diplomatic ties, similar to the Soviet Union détente.
  • The State Department saw poor trade prospects, but advocated for trade for diplomatic gains.
  • Labor leaders, especially in textiles, feared the impact of a strong Chinese economy on American workers.

End of Bretton Woods system

  • Nixon re-opened trade with China amid a teetering international monetary system: four times as many dollars in circulation as there was gold in reserves.
  • In 1971, with inflation on the rise and a gold run looming, Nixon ended dollar-gold convertibility.
  • The same year, the US faced its first trade deficit, leading to protests, protectionist legislation, negotiated textile trade agreements with Japan, Hong Kong, South Korea, and Taiwan.
  • Floating exchange rates facilitated outsourcing by multinational corporations.

US: From Production to Consumption

US Manufacturing Jobs in Long-Term Context
  • In the 19th century, multinational corporations shifted from resource extraction to manufacturing.
  • During the Cold War, manufacturing multinationals began outsourcing production to low-wage economies.
  • The US shifted from an “empire of production” to an “empire of consumption” by the end of the decade.

Discuss: Made in China

  • How important was trade in Sino-US rapprochement?
  • What were the sticking points? How were they resolved?
  • How did China transform from a country of 400 million customers to 800 million workers?

Politics Take Command

  • Nixon’s China summit was motivated by geopolitics and domestic politics, not economics.
  • Trade was part of America’s diplomatic tool, but China prioritized diplomatic progress first: China initially only sold to the US, refusing to buy US goods until after the Shanghai communiqué.
  • Main issue: Taiwan, not trade.

Views on Trade

The US used trade as an incentive before diplomatic normalization, while China used it as reward after geopolitical improvements.

  • US administrations viewed trade as more political than economic: Trade as a tool of statecraft and a form of people-to-people ties.
  • China used increased trade as a “carrot” dependent on improved political relations.
  • In the 1970s, a trade imbalance emerged, with China’s imports exceeding exports to the US.

Discuss: US-China Engagement

  • Ever since President Richard Nixon opened the door to China in 1972, it has been axiomatic that engagement with China has been in the U.S. national interest.
  • Was this assumption wrong? Should it be abandoned or radically altered in a new era of increasing rivalry?

Rethinking US-China Engagement

  • In the 1970s, US-China trade shifted as US businesspeople, with Chinese policymakers’ support, viewed China as a source of cheap labor, rather than a market for US goods.
  • US and Chinese actors collaborated to transform China from a market for US exports to a source of cheap labor.
  • Need to focus on the role of US corporations and businesspeople: The trade relationship’s development depended on decisions and visions of those with political and economic power.

Domestic Events

Nixon visited in 1972, but it wasn’t until 1978 that the US and China formally established diplomatic relationship.

  • 1975: Death of Chiang Kai-shek
  • 1976: Death of Zhou Enlai (1/8) and Mao Zedong (9/9)
  • 1976: Arrest of Gang of Four
  • 1978: 3rd plenum of the 11th Central Committee; Deng Xiaoping confirmed as de facto head of party; change of policy from Maoist class struggle to economic development; economic development

Discuss: Coca Cola

  • Should Coca Cola return to China?
  • What risks and rewards does it present?
  • What role did Coca Cola play in US-China relations?

Mid-level Exchanges

John Paul Austin (Chairman, President and CEO of the Coca-Cola Company 1915-1985)

Tong Zhiguang (1933-2017, 佟志广, CEROILS official and businessman)

Cheers

  • In 1978, J. Paul Austin and Tong agreed on a re-entry strategy for Coca-Cola through a partnership with CEROILS, the state-owned Cereals, Oils, and Foodstuffs Import and Export Corporation (CEROILS).
  • Domestic production: The Coca-Cola Company would help CEROILS build a beverage bottling plant with advanced equipment; China would only need to import the syrup for Coca-Cola.
  • Zhang and Li sought permission to sell Coca-Cola at tourist destinations in China in September 1978 – before official diplomatic recognition.

Coca-Cola: Not Simply a Sweet Deal

In favor

  • Technology transfer and modernization: advanced bottling, packaging, water‑treatment, and production techniques
  • Foreign exchange earnings: Selling Coke to foreign visitors (Friendship Stores, hotels, tourist sites)
  • Industrial growth and employment: New bottling plants would increase production capacity, create jobs, and allow production of additional beverage lines for domestic demand
  • Symbol of opening/reform and diplomatic thaw: Coke’s return was a visible sign of China’s economic opening and improving Sino‑American relations
  • Competitive stimulus: Exposure to an international brand pushed domestic producers to improve product quality and operations

Against

  • Health and nutrition concerns: caffeine, high sugar content, and links to tooth decay
  • Drain on foreign currency: importing concentrate/syrup would waste scarce foreign exchange
  • Threat to domestic industry and jobs: Local producers (notably Shanghai’s Lucky Cola) argued it could crowd out domestic brands and sales
  • Political/cultural opposition: Coca‑Cola was framed by some (e.g., Chen Yun and other conservatives) as a symbol of “American imperialism”
  • Protectionist and regulatory responses: Efforts to protect local industry and reserves

Activity: Design an Ad Campaign

Bonus Track: Tomorrow’s People (1987)

Coca Cola in China today